When 10 different people work on a project together, even with one single storyboard, they usually end up having 10 different ideas of how the final product would look like, instead of ONE. A previsualisation kills any subjectivity, because all are watching a premade video and thus the whole team is on the same page in terms of execution – framing, camera movement, action, lining up in the edit, overall dynamic – and so is the client. This saves time, money and effort – the building blocks of our industry.